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Saturday, November 10th, 2007 03:56 pm
Pharyngula just linked an item by [livejournal.com profile] jwz on the latest Orangina mascot and advertising video (and I say latest for a reason).

I have only one thing to say:

DEAR GOD IN HEAVEN MY VIRGIN EYES!

Edit: Okay, so I guess I have more than just one thing to say about it - thank you, antihumanist on Pharyngula, for asking for reasons why people object - so let me explain where I'm coming from.

I guess what bothers me about it is the porn.

Yes, that's a strong wording. Overly strong, maybe - there's not really any significant amount of nudity, and no actual sex. But the entire commercial - the whole advertising campaign - is flaunting and flirting with kinky sexuality in a softcore sort of way, and that's just not kosher. It's not kosher because it is a specific pandering to the sexual desires of some part of the viewing audience, desires which have nothing to do with their taste in citrus-flavored sugar water. It is as blatant an appeal to the viewer's instinctive desires as you can get, and the distraction of the whole 'creepy-CG-half-animals' aspect just makes it more despicable.

Either that or I'm a prig. Whichever it is, I'm disgusted.

Edit #2: The redoubtable (and doubtful) ^z suggests this could be a fraud - checking the DNS registry, he has found that orangina.fr (the official site) is registered to Schweppes, but naturellementpulpeuse.fr (which orangina.fr forwards to) is registered to some address in Paris. He hastens to add, however, that he has doubted and been wrong before (notably, regarding rumors of Bobby Fischer's 1992 Spassky match he heard in '91).
Sunday, November 11th, 2007 11:38 am (UTC)
No, it's just porn.

The whole zebras-riding-giant-orangina-bottles-into-deer-bukkake-shot transition should be enough to convince you of that. From the pole dancers to the octopus woman crushing the strategically placed oranges, the entire thing is just one long sex scene, euphemismed out just enough for TV standards.

As actual porn, it might have been okay (though the animation and the character design are off just enough to jar). But as product advertisement, pure wrong.
Sunday, November 11th, 2007 05:03 pm (UTC)
Actually, my father notes that this whole thing seems somewhat suspicious - check out the edit.