Inspired by linking through Shamus Young's stories of bad HP experiences, observe the new...
Google Customer Service Metric!
(Yes, I just made it up. Nevertheless...)
Based on a May 2, 2007 survey, therefore, with n = 10:
Google Customer Service Metric!
(Yes, I just made it up. Nevertheless...)
- Google (or whatever search engine you prefer) for name of computer manufacturer customer service. Let n equal the number of results on the first page.
- Find the first result for a customer service or support page from the manufacturer. Let the number of that result be a. (If the result does not appear on the first page, a = ∞, and n/a = 0)
- Count the number of positive reviews in the results. (Count anecdotes of surprisingly good service as positive reviews. Feel free to assign fractional points at your discretion – this is far from an objective measure. No more than one point per result.) Let that number be b.
- Count the number of negative reviews in the results. (Count 'horror stories' as negative reviews – same caveats.) Let that number be c.
- Calculate the score S as follows:
S = n/a + b - c
S will be in the range -n to 2n-1.
Based on a May 2, 2007 survey, therefore, with n = 10:
- Apple scores an unsurprising 8, whereas Mac specifically scores 10 (chiefly due to the many non-Apple hits).
- Compaq takes a hit right out of the gate, as the first result is from a third party. (Probably mostly because Compaq is HP.) Net score: 2 (Ew!).
- Dell earns a pathetic 5, having not a single positive review.
- Gateway manages not to have its customer service link first despite having the first hit – said first hit is a 404, in fact. And it needed those five points. 0, and that's generous.
- HP apparently anticipated my methods and clogged the first page of results with many, many internal hits. 8, with both non-hp.com hits being negative reviews. Hewlett Packard gets a 9, same story.
- IBM is apparently out of the home computer market altogether – neither its support page nor reviews of any sort in the first ten hits. 0, in case anyone still has an old IBM box.
- You might think Sony would get out the same way IBM did, by having irrelevant hits on the first page, but you'd be wrong. 8, ignoring camera complaints. 6, including.
- Toshiba, astonishingly, earns a 10 – +2 and -2 – although these are mostly camera results. I guess they aren't so much PC people these days.