Writer's Block: I'm A Loyal Customer

What makes you loyal to a brand? View other answers

I'm mixed on this one. On the one hand, I'm not a loyal customer – not in the sense of "they have to be Travers". On the other hand, there are brands I preferentially purchase, and there are things that brand-owners can do to move themselves towards that bracket. All things considered, then, I think I do have something to say.

So! Thinking about the examples of brand-targeting I've done (at least, the few I recall), I've come up with two factors.

• Quality. If I'm looking for cheap, I'll usually (a) go for time-plus-money cheap and hit whatever nearby shop looks plausible, (b) buy at thrift stores, or (c) get whatever is on sale. As far as branding goes, (b) is the only place it comes in, and that doesn't do them much good at all. So, to get me to pay more to get yours, make it excel.
  
• Ethics. I just got myself (at a thrift store for five dollars, admittedly) a new jacket. It's missing a button on the right cuff. It's a dreadful shade of mustard-yellow with blue trim and tartan-dyed lining. However, I bought it anyway, and I bought it anyway because it's London Fog, and London Fog both makes Quality stuff and makes it in civilized places. Seriously - made in Turkey. I know nothing else about them, mind, but in an age when everything is made in countries with no concern for environmentalism or human life... *coff*

Looking back, I'm almost sure this is too simple. However, if you don't have at least the first, it just ain't likely.

Rabbit Hole Day!

This Sunday, Lewis Carroll turns 176, and you know what that means - a day where nobody's life makes sense anymore, where any random LJ you click on will bring you some strange new tale.

Oh, and a free idea for this year, courtesy ceruleanst: make it true.