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From Creating Passionate Users: World On Fire music video. (Warning: link will play music.)
Ten second version: Sarah McLachlan would normally have spent $150 000 on this video. She spent $15, and donated the entire rest of the budget to charity works around the world. She listed the places she donated to in the video.
Yeah, it's a gimmick. But it's an awesome gimmick. Sarah McLachlan deserves gigantic kudos for this.
Incidentally, a commenter at Creating Passionate Users pointed out that she even used a free font in this thing. No foolin'.
Ten second version: Sarah McLachlan would normally have spent $150 000 on this video. She spent $15, and donated the entire rest of the budget to charity works around the world. She listed the places she donated to in the video.
Yeah, it's a gimmick. But it's an awesome gimmick. Sarah McLachlan deserves gigantic kudos for this.
Incidentally, a commenter at Creating Passionate Users pointed out that she even used a free font in this thing. No foolin'.
